An Asian woman with long black hair and brown square glasses smiles slightly at the camera. She is wearing a red and tan button-down shirt.

Claire Tran

audience strategist in d.c.
helping indie publications grow + become sustainable

hello! i’m claire.
i'm an audience strategist at Indiegraf, where i help independent news outlets grow their audience and revenue.
i’m really interested in analytics, community engagement and product development within journalism.

what i’m proud of

  • running campaigns to help Indiegraf publishers find sustainable revenue

  • facilitating Google Analytics 4 webinars with the American Press Institute

  • growing The Washington Post's social audio strategy

  • launching a newsletter from the ground up at AJ+

  • coordinating audience call-outs at CityLab

another important thing: an independent study from August 2022 found that out of seven major news outlets, The Washington Post was the only one to consistently use alt text in its photo tweets.

what i'm passionate about

  • engaging new and diverse audiences on platforms they’re already on

  • using analytics to measure success

  • developing product management skills

  • helping college and early-career journalists with career development