Claire Tran
audience strategist in d.c.
helping indie publications grow + become sustainable
hello! i’m claire.
i'm an audience strategist at Indiegraf, where i help independent news outlets grow their audience and revenue.i’m really interested in analytics, community engagement and product development within journalism.
what i’m proud of
running campaigns to help Indiegraf publishers find sustainable revenue
facilitating Google Analytics 4 webinars with the American Press Institute
growing The Washington Post's social audio strategy
launching a newsletter from the ground up at AJ+
coordinating audience call-outs at CityLab
another important thing: an independent study from August 2022 found that out of seven major news outlets, The Washington Post was the only one to consistently use alt text in its photo tweets.
what i'm passionate about
engaging new and diverse audiences on platforms they’re already on
using analytics to measure success
developing product management skills
helping college and early-career journalists with career development
contact